Social mediahas enabled advertisers, marketers, and public/investor relations professionals to engage communities, not audiences, in real-time. Putting down the traditional media bullhorn has enabled social media-savvy businesses to forge deeper and more meaningful relationships than ever before. Add the glory of social media measurement to the mix, and you have a recipe for going beyond mindless repetitive tactical execution, and establishing a social media data-driven revenue-making machine. Although opportunities are ripe and plentiful if you know where to look, determining...