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My Essential Business Ingredient!

My Essential Business Ingredient!

It was back in 2004 that we first got whiff of an emerging cocoa trend, promising an alternative to the current Starbucks-induced coffee and tea madness. That was right about when British Cadbury was opening its Cadbury Cocoa House in Bath — a concept that apparently didn’t ultimately take hold — but now the concept is being reborn as a brand-new series of cocoa houses across the UK. With a first shop just opened in Kent’s Bluewater shopping centre, Cadbury...

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What is your Social Media & Content Marketing Plan?

What is your Social Media & Content Marketing Plan?

Content marketing is essential for B2B businesses providing both qualitative and quantitative returns. And while 6 in 10 marketers are planning to increase content marketing spends this year, success-rates still vary greatly as it’s a new concept for most. How do you succeed in content marketing? Create content that sells Create a content map Optimise content for search Repurpose content Learn to succeed even in situations with little or no content We need content for nurturing, as a lead solution,...

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Facebook to Encrypt User IDs

Facebook to Encrypt User IDs

Following a number of stories over the past week about the release of personally identifiable information, Facebook announced on its developer blog today that it looking into ways to address this. Although Facebook already dictates that user IDs are not to be shared with data brokers, the Wall Street Journal article this weekend contended that this was occurring, regardless of policy. And while many have since questioned the WSJ piece, suggesting it may be overblowing the threat to privacy, Facebook...

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