The examples below showcase some different ways of using Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms.

1. Choosing Advertising Messages

Insights can help you determine the messages that resonate best. For example, an automobile manufacturer may be unsure of whether it should highlight fuel efficiency, safety or engine performance to market a new car model.

2. Examining Seasonality

Insights can be used to determine seasonality. For example, a ski resort may want to find out when people search for ski-related terms most often.

3. Creating Brand Associations

Insights can be a helpful tool in creating brand associations. Take, for example, an advertising agency that needs to build a compelling advertising campaign for its client, a computer hardware company. The agency needs to know what competing brands are doing: how should they position their client’s product against them?

4. Entering New Markets

Insights can be useful in determining a new market. A wine distributor may be looking to expand into new markets. By entering in wine + vino and comparing the data across multiple countries, such as Argentina, Mexico, Spain and Venezuela, the distributor can get a sense of where interest is more prevalent.

Videos Examples

Creating advertising messages video (1:19)
Watch this video to learn how to create effective advertising messages using Google Insights for Search.

Evaluating brands video (1:55)
Watch this video to learn how to evaluate brands using Google Insights for Search.

Measuring campaign impact video (1:36)
Watch this video to learn how to measure the impact of your campaign using Google Insights for Search.