Join our email list:

Tel: +44 (0)20 7193 8559

Basic Google Analytics – Tips for Business Owners

Basic Google Analytics – Tips for Business Owners

Introduction This article will help you pick out some useful data to begin tracking with Google Analytics. The assumption is that you are interested in tracking web traffic trends over time. Other types of analysis are possible with Google Analytics (i.e. information architecture), but are not covered in this article. We’ve also included some pointers on how to interpret the data you are tracking. The information below will help you analyse your aggregate site statistics, but you can also use...

Vital Elements To Your Website Strategy & Website Plan?

Vital Elements To Your Website Strategy & Website Plan?

In Website Strategy and Planning, Jen Kramer shows that there is more to building a website than just implementation. She describes how to create a plan that will ensure the end product meets the clients needs and is as efficient and scalable as possible. Jen explains how to identify the right technology for the design, whether it is CMS-driven or static, and how to organize content and graphics. She shows how to create a project proposal that includes pricing and...

What is your Social Media & Content Marketing Plan?

What is your Social Media & Content Marketing Plan?

Content marketing is essential for B2B businesses providing both qualitative and quantitative returns.

12