The examples below showcase some different ways of using Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms. 1. Choosing Advertising Messages Insights can help you determine the messages that resonate best. For example, an automobile manufacturer may be unsure of whether it should highlight fuel efficiency, safety or engine performance to market a new car model....