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Is your Business prepared for the Mobile Revolution?

Is your Business prepared for the Mobile Revolution?

Few years back, smartphones were considered to be a luxury. Now, they have become a norm rather than an exception in our daily lives. Mobile phones are a blessing for businesses as they not only ease the communication needs but also serve as an instant advertising and marketing channel. The launch of Apple iPhone started the smartphone revolution few years back. And since then, several other technology heavyweights including Google have joined the mobile bandwagon. As a business or marketer,...

Data has overtaken voice on mobile networks

Data has overtaken voice on mobile networks

When 3G hit the headlines in 2000 it wasn’t the network that was garnering column inches but the extraordinary amount – £22bn – that the mobile operators were prepared to pay for it. Surely with this price tag it was going to be the technological equivalent of alchemical gold, turning the internet as we knew it then into a magical, fast, and, most importantly, a mobile experience? Anyone who remembers WAP (Wireless Application Protocol or Worthless Application Protocol as it...