1. You have your entire campaign planned out. Before you start any email campaign, you should decide on the frequency of your emails, the topics and how they flow together, how you will follow-up, etc. This should all be figured out before writing one word of your first email.
If you don’t know what you are trying to achieve with your web site design then you will probably achieve…nothing! Just as your company (hopefully) has a clear vision of where it wants to be in the future and what it wants to develop into – your web site design also needs to have a clear vision. The vision for your web site design should be aligned with your company’s overall vision. Ask yourself: what is the vision for this...
