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New Google Algorithm To Punish Bad Businesses

New Google Algorithm To Punish Bad Businesses

DecorMyEyes.com, a designer glasses website has adopted a “negative advertising strategy” in the hope that bad reviews will return better search results for the brand. The New York Times has reported that the company gives their customers a bad experience in the hope that they will then write a review about the bad service online. By doing this DecorMyEyes.com managed to get their site to the top of the search rankings by being deliberately rude to customers and sparking complaints....

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Beginners Guide to Webmaster Tools

Beginners Guide to Webmaster Tools

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first thing you should do is sign up for Google Webmaster Tools (GWT). GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data...

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Christmas (December) SEO Tactics to Boost Your Web Traffic

Christmas (December) SEO Tactics to Boost Your Web Traffic

The holiday season is underway, and unfortunately many of us have waited for the last minute to attend to our SEO for the season. SEO for the holiday season really is best done in August, September or October. But what if you didn’t get to it this year? Is it too late? Not necessarily. There are some things you can do. Go get some blog links. Make title and content changes on key pages. Eliminate duplicate content problems Check for...

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