Tel: +44 (0)20 7193 8559

Google Instant: The Impact on SEO and PPC

Google Instant: The Impact on SEO and PPC

In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The effect is that searchers will see results more quickly than before (where searchers would have traditionally either clicked the search button or the “enter” key). Currently, Google Instant is only available to Google account holders, but no doubt it’ll be rolled out across all users...

See more articles from Search Engine Optimisation (SEO), web development

Precious vs. Professional: Are Your Work Standards Reasonable?

Precious vs. Professional: Are Your Work Standards Reasonable?

“Can’t you just do it anyway? Help us out here!” A client said this to me last week, and I did help them. Sort of. The client wanted me to write content for the company website, which is due to launch in a few weeks. The thing was, they’d only given me content for about a quarter of the site’s pages, and most of those weren’t top-level pages. No more content would be forthcoming before the launch, but they needed...

See more articles from Marketing, web development

UK firms ‘fall behind’ on data security spending plans

UK firms ‘fall behind’ on data security spending plans

Just under a third of UK companies monitor employees’ use of social networking Fewer UK firms plan to increase their spending on protecting corporate information than their global rivals, research by a consultancy firm says. Some 31% of UK firms plan to spend more, compared with 52% globally. PricewaterhouseCoopers (PwC) also suggested that less than a third had installed technology which monitors employees’ use of social networking. This is half the number internationally and could mean UK employees are more...

See more articles from web development