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Is your Business prepared for the Mobile Revolution?

Is your Business prepared for the Mobile Revolution?

Few years back, smartphones were considered to be a luxury. Now, they have become a norm rather than an exception in our daily lives. Mobile phones are a blessing for businesses as they not only ease the communication needs but also serve as an instant advertising and marketing channel. The launch of Apple iPhone started the smartphone revolution few years back. And since then, several other technology heavyweights including Google have joined the mobile bandwagon. As a business or marketer,...

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Online spend is set to bounce back following the recession

Online spend is set to bounce back following the recession

Only one-half ( 50%) of B2B marketers formally measure the return of their online marketing investments, but those that do say online is more effective than traditional marketing channels, according to a report by AMR International. Budget size is closely correlated to the amount of measurement conducted by B2B companies. For example, only 24% of B2B marketers with annual budgets lower than $25,000 formally analyze metrics, compared with 85% with budgets larger than $2 million. Key findings include: • Annual...

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Key Considerations for your Business Social Media Strategy

Key Considerations for your Business Social Media Strategy

This video clip on Seth Godin’s reply about business social media strategy summaries where most business are going wrong by focusing on getting more network connection. Instead of focusing on developing meaningful and long-term partnerships.

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