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Tag Archives: social media


Search Engine Optimisation (SEO) Pitfalls


Bringing someone to your website is just the first step. Unless they complete a task you have wasted time and money. The Google homepage is one of the most poorly search engine optimized websites on the Web. If you search for “search engine” (There are 6 million such searches every month.) then Google appears way down the list on the second page of search results. Alta Vista (the king of search engines in the mid-Nineties) appears third. Google is doing...

Using LinkedIn Effectively


Growing Your Professional Network You’ve likely heard of LinkedIn, the business-oriented social networking website that many people use for keeping in touch with business associates, clients, and former colleagues. But is this LinkedIn’s only use? Or can you use it in other ways to grow yourself professionally and help your organization to network more effectively? In this article, we’ll explore how to use LinkedIn for personal, professional, and organizational development, including how you can use it for networking and recruitment,...

Social Media and Search


Last year, Google tied up Twitter to include tweets in its search results. In October this year, Microsoft announced a partnership with Facebook to allow users to bring their Facebook friends into the search experience. Facebook has already overtaken Google as the most visited site in United States. Twitter is increasingly being perceived as Google’s biggest threat in the search space. Are we heading towards the ultimate convergence of search engines and social media? Can the so-called socialization of search...