News
93% of consumers to shop online at Xmas
Business owners have been reminded about
the importance of having a fully functioning website with a survey
revealing that 93% of people plan to shop online for their Christmas
gifts.
The survey, by market research company eDigitalResearch
and e-retail body IMRG, also showed that more than a quarter of
consumers intend to do more internet shopping than last year.
"Given
the online price-war, retailers need to up their game and prove that
they can respond effectively to all customer queries through their
preferred method of contact," said Chris Russell, director of
eDigitalResearch.
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Managing Director
IIR Management Development
