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13 Website Marketing Essentials
A compilation of 13 silly and even stupid ways some companies are hindering adoption of their products and services. So if you are doing any of them, don't.
Why Brands Are Vital to Business Success
If you peek under the hood of most successful companies, you'll find a small business that grew a brand over time.
Encouraging repeat sales online
Repeat sales are the lifeblood of many businesses, and techniques for keeping customers coming back are well established.
Four Basic Ways to Getting More Customers
The good news and bad news about marketing is that price and results are not necessarily connected. You can pay the same price for poor results as you would for great results.
Advertising online - social media’s opportunities
The flourishing of social networking and other social media present advertisers with new challenges and immense opportunities.
How digital and direct marketing can work together
If your business is a purely web based operation like an ecommerce or membership site, or your website has become the main touch point between you and your market, then its all too easy to slip into the mindset that all online marketing is new and innovat
Driving Sales Through Your Website
Firms should be considering how to get maximum results for their websites. Every business should recognise and utilise every available resources that could aid your business in the long run.
Why Taking Care of Yourself is Good for Your Business
Of all the lessons I've had to learn in my business (and trust me there have been many) this is probably one of the hardest for me, and one I have to make a point of remembering.
93% of consumers to shop online at Xmas
Business owners have been reminded about the importance of having a fully functioning website with a survey revealing that 93% of people plan to shop online for their Christmas gifts.
10 million people (in the UK) are accessing the internet on mobiles
Business owners have been advised that more than 10m Britons are using their phone to surf the internet.
Online sales rise 16% in July 2009
Online sales increased 16% in July despite the recession, according to figures released in the latest IMRG Capgemini e-Retail Sales Index.
6 Ways to Maximise Your Marketing in a Recession
Has the economy got you paralysed? Don't know how to spend your marketing pounds. Here are 6 tips that can pay off big for you.
The Future Of Web Design Is Content Management!
Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time.
4 Tasks Your Internet Ad Absolutely Must Accomplish
Too often, short ads fail to get the click-through. Why? Often it is because they fail at one or more of the four tasks that an ad must accomplish. Master these functions and your ads will do their work well. Leave out any essential element and you'll mi
Turning your website visitors into customers
Getting people to visit your website is one thing; persuading them to part with their cash once they are there is a different challenge entirely.
Have a Clear Vision and Goal for your Web Site
If you don't know what you are trying to achieve with your web site design then you will probably achieve...nothing!
Get the most out of your website
Your website should be viewed as ‘an employee' - it costs you to develop and run it, so you must ensure that your company is getting the most from it
60% of small firms in London looking to expand in recession
Around 60% of small and medium-sized firms in London are concentrating on expanding their businesses during the recession
Consumer confidence in online shopping rises
Over 50% of consumers believe that shopping online is as safe as in purchasing goods in a store
10 Top Search Engine Optimisation Tips
Search Engine Optimisation(SEO) is the widely known issue and most discussed topic. Focus your attention on the engines that will bring you the most visitors first and work your way down.
10 Keys To Creating A Profitable Online Business
Starting an online business is not always as easy as it may sound. But, running an online business has many benefits over its offline counterpart.
Optimising your website content
Keywords are the cornerstone of search engine optimisation. They are those little words and phrases that people type into search engines to navigate their way through the Internet - and to your website.
No Website = No Business
Whether or not you agree, online purchases are the way of the future and if you don't have a web site and means to purchase from your business online, you could find yourself in a troubling position one day.
Blogging for Business
Blogging has become the must-do medium for small businesses wanting to promote offers, communicate with customers and establish a unique personality.
The best way to respond to potential customer enquiries
Response to customer enquiries is crucial to success. Get it right and punters are likely to keep coming back to you. Get it wrong and they will go elsewhere.
Are you maximising your website effectiveness?
Website effectiveness is a measure of how well a company is exploiting its website to deliver on its business goals: driving sales, building brand equity and providing the best possible user experience.
Conversion Rates During Recession
During difficult times, often budgets have to be cut. This goes without saying. So maybe you'll begin to look at reducing everything being spent on your latest website. But before you do that, here's a tip
Internet 'most important tool to help small firms survive recession'
One in five small and medium-sized companies believe that the internet will be the most important tool in helping them beat the recession
How to increase your google ranking
All businesses with an online presence need to ensure that they are as high up the rankings list as possible - something that can be achieved by following a number of steps
Over 6,000 small businesses signing up to Twitter every day
An estimated 700,000 small businesses are using the social networking site Twitter with 6,000 more joining every day, according to a recent O2 survey.
First Impressions Count
Ensuring that your website is visually attractive, easy to use and contains relevant information is increasingly key to a successful business
Making Online Videos Work For You
With the use of videos on websites expanding quickly now is the time to ensure your business has this means of advertising at its disposal.
Small Companies Not Exploiting £20bn Industry
Small firms need to ensure that their websites sell their products and services to avoid missing out on one of the most thriving industries in the UK
How to Select a Great Domain Name for Your Company
Here's what to look for in a good domain name.
Granularity Of Growth
Where does growth come from, where a reasonable growth rate can mean significant additional revenues a year?
Starting an Online Business in a Down Economy
As shoppers flock to their computers instead of driving to the mall, entrepreneurs with e-businesses can make a hefty sum.
Entertainment mapping tool uses compass and GPS
Lastminute.com's nru phone application is designed to give users of the Android-powered T-Mobile G1 a narrowly focused and compass aided view of things to do around them.
Six important forces that will shape 2009
A slowing economy will accelerate the pace of change. Many companies will take advantage of the downturn to use technology in innovative ways. Technology ranging from mobile applications to online gaming will become an everyday part of our work lives.
Static vs Dynamic Websites
What is the difference between a static and a dynamic (database driven) websites? Read this article where it is explained in more detail.
4 Strategic Lessons to Avoid an Ill-Advised SEO Campaign
I recently made a mistake. I took on a client without first having fully vetted them and their prospects for success. Several months later, with a more accurate picture of the situation, things are not looking so bright.
Being contactable – an ecommerce requirement
EU law demands that ecommerce websites provide adequate contact info for customers.
10 million people accessing internet on mobiles
Small business owners have been advised that more than 10 million Britons are using their phone to surf the internet
93% of consumers to shop online at Xmas
Business owners have been reminded about the importance of having a fully functioning website with a survey revealing that 93% of people plan to shop online for their Christmas gifts.

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CBI Bookshop

 

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Stephen Earle
General Manager
Premier Windows
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