While most people in the B2B marketing world have certainly heard of email autoresponders at this point, this vitial marketing tools still have a fairly low adoption rate. In some cases that’s because they aren’t seen as a good fit with the types of products and services being offered. But in many more I suspect it’s because they simply aren’t understood very well.
In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The effect is that searchers will see results more quickly than before (where searchers would have traditionally either clicked the search button or the “enter” key).
“Can’t you just do it anyway? Help us out here!” A client said this to me last week, and I did help them. Sort of. The client wanted me to write content for the company website, which is due to launch in a few weeks. The thing was, they’d only given me content for about a quarter of the site’s pages, and most of those weren’t top-level pages. No more content would be forthcoming before the launch, but they needed...
